In commerce, visual display merchandising means maximizing merchandise sales using selection, organization, pricing, and display that stimulates consumers to spend appropriately. This includes disciplines in pricing, presentation of products and the decisions about which products should be presented to which customers at what time. This is the type of control and methodology that is as useful for Funeral Directors as it is for anyone else.
Flexibility and control are key to effective merchandising. It’s not about manufacturers of products dictating what should be shown and how it should be shown. It’s about individual funeral directors using their judgement, based on their intimate knowledge of the community they serve that makes merchandising appropriate and effective.
Families coming to make arrangements are counting on the funeral director to understand their needs first and then guide them through what can be a confusing array of products in our industry. The easier the funeral director can make the process, the better it is for all concerned. Selection, presentation and price working seamlessly make the process as easy as it can be.
- Sean
Tags: funeral products, merchandising
As an independent funeral home, I couldn’t agree more. Not only do I know the community and understand their needs, but I want the flexibility to show the merchandise I think is most relevant. FuneralKiosk helps me do that, and I’m not beholding to any one manufacturer.